Monday, April 25, 2011

Australian International Design Awards

BYO Coffee Cup by Hookturn Industries









Pros:

- This is a more environmentally friendly option for people who regularly buy takeaway coffee, instead of always using disposiable cups and throwing them out, you can just keep re-using this cup

- Made to fit under group head of coffee machines to international standards and sizes, so that baristas can actually use it instead of a takeaway cup
- there are no corners or joins on the inside of the cup, so there is no place for bacteria to grow or dirt to collect

- Made from silica, the worlds most avaliable resource

- Dishwasher and microwave friendly

- At $10.95, it is an affordable option

- Designed to look like a normal disposiable takeaway cup



Cons:


- There are already other cups like this on the market, for example Keep Cup, that are already quite popular

- With the aesthetics, it could look a bit like it is trying to hard to look like a coffee cup, without completely looking like one because of the different material it is made of

- The places that sell the coffee migh not like it because generally they will use their coffee cups to put advertising on



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